JAWNGOODS

JawnGoods is an independent LGBTQ-owned apparel brand I created and continue to operate as both the founder and lead designer. Built at the intersection of identity, bold design, and unapologetic expression, JawnGoods is more than a clothing shop, it’s a creative platform for wearable art, grassroots visibility, and community representation.

The brand specializes in original, limited-run designs that are released as full product collections across t-shirts, tank tops, hoodies, tote bags, art prints, and stickers. Every design is created from scratch, and each drop reflects a unique visual voice, often infused with queer culture, Philly pride, internet humor, and meaningful personal narratives.

SERVICES

Website Design

Logo Design

Branding Design

Print Design

Digital Design

In addition to retail releases, JawnGoods also offers custom design services, working with individuals and small groups to create one-of-a-kind apparel and merch. These commissions range from event-specific designs to identity-focused pieces and are available across the full product range.

Running JawnGoods has given me hands-on experience managing a design business from both the creative and client-facing side, blending brand building, e-commerce, and storytelling into a cohesive, purpose-driven platform. It’s a project that reflects my personal values, my design philosophy, and my deep commitment to using creative work as a tool for self-expression and cultural connection.

PROJECT GALLERY

JawnGoods Website Redesign

As part of the JawnGoods rebranding project, I led a complete redesign of the website to reflect the brand’s updated visual identity and expanded product line. The new site features a bold, modern layout optimized for both desktop and mobile, with streamlined navigation, an improved shopping experience, and dynamic visuals that showcase each product collection. The redesign focused on clarity, personality, and creating a more immersive space for customers to explore the JawnGoods universe.

JawnGoods Email Template

As part of an ongoing brand rollout, I designed a promotional email campaign for JawnGoods to announce a new product drop. The email was built to match the updated visual identity — featuring bold colors, engaging product mockups, and clear calls to action. Designed for email best practices with a mobile-friendly layout, live text for accessibility, and branded imagery to drive traffic and conversions.

JawnGoods Instagram Carousel Post

As part of the JawnGoods rebrand, I designed a multi-slide Instagram carousel to promote a new product drop across six formats: t-shirts, tank tops, hoodies, tote bags, prints, and stickers. The layout was built to reflect the brand’s updated aesthetic with bold typography, layered textures, and playful language that highlights queer identity and Philly culture. Each slide was optimized for swipe engagement and product clarity, with a cohesive flow that reinforced both brand voice and visual identity.

JawnGoods Business Card

As part of the JawnGoods brand collateral package, I designed the front of a business card featuring the custom brand pattern and logo. The design showcases the visual identity at a glance — bold, expressive, and unmistakably JawnGoods. Using the brand’s signature color palette and hand-crafted logotype, the card reinforces the energy and personality of the label while keeping the layout clean and eye-catching. It serves as both a functional contact piece and a mini art statement that reflects the spirit of the brand.

JawnGoods Business Card

The back of the JawnGoods business card was designed to balance clarity and brand personality. It features the client’s name, title, contact details, and a custom QR code linking directly to the website. Social media icons were integrated to highlight the brand’s active presence on Instagram, Facebook, and TikTok. The layout maintains clean alignment and legibility while complementing the bold front design, resulting in a professional, on-brand card that connects visually and functionally across both sides.

JawnGoods Mockup Graphic

To support the latest product launch for JawnGoods, I created a custom apparel mockup using Adobe Firefly’s generative AI tools. I then integrated original JawnGoods designs into the mockup using Photoshop to create a realistic, high-impact product preview. The final graphic aligned with the brand’s reimagined aesthetic and was used across the website, email campaigns, and social media to promote the new drop. This workflow allowed for professional-grade visuals without physical inventory, keeping production lean while still delivering polished, branded content.

JAWNGOODS

SERVICES

PROJECT GALLERY

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