JawnGoods is an independent LGBTQ-owned apparel brand I created and continue to operate as both the founder and lead designer. Built at the intersection of identity, bold design, and unapologetic expression, JawnGoods is more than a clothing shop — it’s a creative platform for wearable art, grassroots visibility, and community representation.

The brand specializes in original, limited-run designs that are released as full product collections across t-shirts, tank tops, hoodies, tote bags, art prints, and stickers. Every design is created from scratch, and each drop reflects a unique visual voice — often infused with queer culture, Philly pride, internet humor, and meaningful personal narratives.

As the sole designer and brand owner, I’ve led every aspect of the creative and operational process, including:

• Visual identity and logo development for the JawnGoods brand

• Conceptualizing, illustrating, and preparing designs for multi-format printing

• Mockup creation for all apparel and product previews

• Social media content and marketing graphics for launches and promotions

• Managing customer orders, packaging aesthetics, and direct client communication

• Building a custom product catalog in Wix with an intuitive front-end experience

In addition to retail releases, JawnGoods also offers custom design services, working with individuals and small groups to create one-of-a-kind apparel and merch. These commissions range from event-specific designs to identity-focused pieces and are available across the full product range.

Running JawnGoods has given me hands-on experience managing a design business from both the creative and client-facing side — blending brand building, e-commerce, and storytelling into a cohesive, purpose-driven platform. It’s a project that reflects my personal values, my design philosophy, and my deep commitment to using creative work as a tool for self-expression and cultural connection.