Garman Construction LLC partnered with me to create their first-ever professional brand system, establishing a strong and cohesive identity for this long-standing general contractor based in Central Pennsylvania. Despite decades of trusted service in their region, they had never developed a logo, consistent branding, or an online presence. I led the project from concept to rollout, crafting a visual identity that communicates their experience, reliability, and craftsmanship — all backed by a comprehensive brand guidelines document to maintain consistency across every platform.

The branding suite included:

• A custom primary logo designed to reflect their industry expertise and professionalism, supported by flexible secondary logo variation and logo mark for different applications.

• A refined color palette, typography system, and visual usage rules compiled into a detailed brand guidelines manual, ensuring cohesive presentation in print, digital, and on-site applications.

Beyond the brand system, I also created:

• Custom business cards for the leadership team and staff

• Professional letterhead for official communications

• Branded apparel, including embroidered hats and printed t-shirts, for both team wear and promotional use

• A fully responsive website showcasing their services, project portfolio, and contact options, optimized for lead generation and mobile accessibility

This project involved not just design execution, but also the strategic development of a unified brand presence from the ground up. The result is a scalable, professional identity that elevates Garman Construction LLC’s reputation and gives them the tools to connect with clients more effectively in both digital and real-world spaces.